<p>Call of Duty is bringing a landmark change in its Warzone with an effort of dropping the hammer on thousands of cheaters. The game will now nerf cheaters guns with the Ricochet's latest update. The update is literally going to troll cheaters who go for the easy click as these guns will no longer be able to kill anybody in the game.</p><p><a href="https://www.callofduty.com/blog/2022/02/call-of-duty-warzone-ricochet-anti-cheat-season-two-update">The latest Ricochet anti-cheat update</a> reveals that developers are now going to get data by making changes in their system. For this, the developers are going for different "in-game mitigations" to prevent cheaters from making a mess of the legit players. The newest in this sequence has been called Damage Shield, which is an interesting trap that does not kick out the players when found cheating but would rather prevent them from doing any damage.&nbsp;</p><p>This way, the real players will have the way for encountering the cheat profiles, and the data collection for the cheat profiles can be made in a more robust manner.&nbsp;</p><p>The anti-cheat team of the game gave the explanation that the tracking of these encounters will be made in order to prevent the possibility of applying the Damage Shield accidentally or randomly, irrespective of the skill level. The team has explained that they will not intervene in the gunfights, with Damage Shield now being tested and deployed all across the globe.&nbsp;</p><p>This new update has evidently made it difficult for the cheaters to make a way around the anti-cheating practices. However, despite Ricochet's new update, some of the cheaters are still squeaking through the floodgates with the dedicated efforts of the cheat makers, which can potentially thwart the anti-cheat measures and initiatives. The anti-cheat team of the game has, however, observed that there had been a tremendous dip in the cheating reports ever since these systems have been activated.</p>

Ridam Khare

<p>Developing an effective web presence is essential for sustainable business growth. While you may be concerned about your social media pages, if your website doesn't attract your audience, your digital marketing efforts will be in vain. Against this backdrop, future-oriented companies are investing more and more in web development today to comfortably meet the needs of tech-savvy users.</p><p>It's no longer a question of whether<a href="www.exmyb.com"> website development</a> is important or not. We know it's more important than ever. The question is how to understand the behaviour of modern users and develop web solutions that can provide optimal results.</p><p>Technology is constantly evolving and creating innovative ways to offer businesses on the Internet. The secret to success is to be useful, relevant, and unique. The best way to keep up with the times is to create a valuable, user-centric experience.</p><p>There are millions of websites struggling for attention. How can you make your business website more relevant and attractive to stand out and beat the competition? The ideal approach is to look for emerging trends in web development and implement them in a timely manner.</p><p>Website development is a way to raise awareness of the services and products you offer, understand why your products are relevant and even necessary to buy or use, and see which features in your business set it apart from the competition. Displaying this information with high-quality graphics and thoughtful presentations will significantly impact customers, and it's essential to work hard to make your product as recognisable and eye-catching as possible.</p><p>&nbsp;</p><h2>Features of Website Development for Your Business</h2><h4>1. Facilitates Navigation</h4><p>When it comes to successful online platforms, users should enjoy easy navigation. Basically, the information provided on the <a href="https://www.exmyb.com/blog/what-is-the-difference-between-dynamic-and-static-website/">website</a> should be easily accessible. Because of this, fast loading speed is expected from the page. Furthermore, a website as an online auto parts store should offer additional navigational aids. This includes the inclusion of a search box. Here the user can type in the search tool and will be quickly directed to the section. Website developers achieve this through exemplary web design.</p><p>Along with website development, developers are advised to regularly test pages for ease of navigation. This is to eliminate or fix bugs that could prevent web pages from loading easily. Keep in mind that a website with good navigation features is guaranteed to generate more organic traffic.</p><h4>2. Makes Money with SEO</h4><p>Search Engine Optimisation has become an important aspect when it comes to websites. With millions of websites competing for the top spots on search engine results pages (SERPs), search engines must find ways to rank websites. Well, through web development and design, one can reach a higher class. The following parameters such as title tags, keyword usage, image optimisation, linking are discussed. This means that the site meets all the standards required to rank first.</p><h4>3. Providing Visual Content for Websites</h4><p>Sometimes, selling abstract products and services can be awkward. This becomes more complicated when a <a href="https://www.exmyb.com/blog/services-offered-by-web-development-companies/">company</a> only provides a lot of text for their area of ??expertise. This is where website development forges something. By contacting a professional web designer, business owners can choose which images to use.&nbsp;</p><p>In addition, companies have the freedom to choose the number of promotional videos and images. It is guided by search engine optimisation. The benefit of using visual content is that it gives users a clear picture of what the product looks like. Obviously, not all customers understand the services or products offered via text. So including an image makes it easy to send a message home.</p><h3>Some Reasons Why Web Designing Is An Essential Aspect For One Business</h3><p>If you are looking to redesign your website, you must be wondering how vital website design is. How does web designing affect your business and audience? Let's examine some reasons why web design is so important.<br>&nbsp;</p><h4>1. Make a First Impression</h4><p>When your visitors visit your website, they get the first impression of your business. They assess your business in seconds, and you want to impact your audience from the first seconds positively. If your website looks unappealing or outdated, your audience will immediately negatively impression your business. They don't find your website attractive and leave your page. You lose leads because you leave your page for a competitor's page.&nbsp;</p><p>Website design is essential because it influences the public's perception of your brand. The impact you have on them can make them stick with you and learn about your business or leave your side and turn to a competitor. Good web design will help you keep your contacts on your page.</p><h4>2. Support your search engine optimisation (SEO) strategy</h4><p>Many web design elements and methods affect how content is published on your website, affecting how your site is crawled and indexed by search engines. It's something you can't mess up. If the SEO principles within your page are not the same, you will find yourself in a brutal battle to see from the start.&nbsp;</p><p>Besides how content is published on your website, certain web design elements can directly affect SEO. When you know how web design works, it can be difficult to understand web design, but your code needs to be SEO-ready. The best way to ensure good web design practices (and therefore search engine visibility) is to work with a web design agency that knows what it's doing.</p><h4>3. Define customer service impression</h4><p>People can determine how you treat them by visiting your website. If you don't design your website, your audience will know that you will spare no effort to help them. Your website is like your customer service department. If it is well maintained and attractive, they need the audience to feel more welcoming on your page. This will give the impression that you are open and welcoming new people who visit your website.</p><p>On the other hand, outdated and unattractive websites can make your business seem cold and hostile. People don't want to interact with companies that aren't worth enough to make an excellent first impression. Think of your web design as the digital side of your business. If someone enters your physical space, don't you want a friendly face to greet them? The up-to-date and modern web design is a familiar face that welcomes new visitors.</p><h4>4. Build trust with your audience</h4><p>People don't trust a website that isn't well designed, and they won't charge your site if they see your poor design or if your information seems out of date. Websites can be vague or obscure due to the lack of modern web design.</p><p>Consider a person who places a bulk order request from a manufacturing company. They spend tons of money. In other words, if your production website design doesn't inspire confidence, you'll have to find another company to fulfil your order.</p><p>On the other hand, a professional site indicates the public's trust. They will trust your business and watch your comfort closely. Building trust with potential customers is vital to keeping them on your website. The longer your visitors stay on your website, the more opportunities your business will receive those leads.&nbsp;</p><h4>5. Your competitors are doing it</h4><p>If you need a reason why web design matters, here's a good one. Competitors are already using web design, and to stay competitive with them, you need to use web design for your site.</p><p>You want your website to stand out from the competition. If you have an outdated, poor quality website, your competitors will overtake you. Their well-designed sites perform better than yours.</p><p>This means losing contact with your competitors. They attract more potential customers to their pages because they are more attractive.</p><p>Your website design is an opportunity to differentiate your business from the competition. When competing with other companies, you usually get the same service at the same price. You need one thing that will make your business stand out from the crowd.<br>&nbsp;</p><h4>6. Builds Uniformity</h4><p>When you're trying to attract new leads for your business, you want to build your brand. You want your audience to know your brand, and you choose when they are ready. Online web designs are important because they help make consistency on your site.&nbsp;</p><p>It would help if you used the same fonts, styles, and layouts on every website page. If all pages are different designs, it looks suitable for your site. Since your audience does not know the colour to connect with your brand, it becomes difficult to make brand identity.&nbsp;</p><h3>Some Essential Elements of Web Design</h3><p>Now that you know the importance of web design let's look at the features that make up a good design. Here are some essential points to include in your web design:<br>&nbsp;</p><h4>1. Robust Navigation</h4><p>When users visit a website, they want the information to be accessed quickly and easily. To maintain page leads, you need to implement easy-to-use navigation for your audience. Your audience doesn't want to have any trouble finding information, and you want to access your navigation bar and easily navigate the information you need. If your navigation is poor, you will discourage visitors from joining your site.</p><p>The attention span of visitors is short. If you want them on your page, you need to help them access information quickly. Well-designed navigation will help you get the information you need.</p><h4>2. Responsive Design</h4><p>With the growth of mobile devices, responsive design is more critical than ever. Viewers access the site from various devices, including smartphones, tablets, and desktop computers. To retain these potential customers on your site, you need to give every user a positive experience. Responsive design allows you to have a good experience on your site, no matter what device the viewer uses.&nbsp;</p><p>The design of your website plays a vital role in the success of your online marketing campaign. If you want to get the best results for your business, you need to invest in a website design that encourages people to know more about your business.</p><p><br>&nbsp;</p>

<p>The building of an e-commerce website seems difficult, but it doesn't have to be. A variety of elements must be considered, such as website performance and user experience. While e-commerce comes with its own set of obstacles, hiring the proper e-commerce development business or taking help from a professional developer will help you overcome them quickly.&nbsp;</p><p>You will be guided with all the necessary things required for the e-commerce website construction process, from branding to shipping, and it will be explained what it takes to start your own online business.&nbsp;</p><h2>The Role of E-commerce Development&nbsp;</h2><p>The accomplishment of your e-commerce business depends on e-commerce web development. Web developers are critical in ensuring that potential consumers can navigate your e-commerce store effortlessly without making it difficult to locate what they are looking for, and check out quickly and securely.</p><p>Their tasks vary from business to business. It is based on the type of industry you have, and they work with a variety of abilities ranging from back-end programming to front-end e-commerce web design and its development. The right team of developers will be able to do the following to enhance your online business:-</p><ul><li>Create an e-commerce storefront that is both useful and attractive.</li><li>Make it simple for clients to locate what they are searching for by allowing them to filter by size, colour, or price.</li><li>Assist you in determining which features complement the rest of your website's content.</li></ul><h2>Some Important Steps for E-commerce Development</h2><p>It is important to understand the market you are planning to enter and this is not enough for creating an internet store. Branding, site design, and content planning are equally important skills to have for a successful business.&nbsp;</p><p>Here are a few easy steps to assist you to streamline your <a href="https://www.exmyb.com/blog/how-to-promote-an-e-commerce-website/">e-commerce development</a> and achieve your company objectives.</p><h4>1. Choose the product to be sold</h4><p>Figuring out what you're going to sell is the first stage in e-commerce development. Creating an internet store based on your interests leads to a business that you'll enjoy running. Finding your speciality, whether it is fashion, furnishing or household products, does not have to be difficult.</p><p>Whatever your commercial objectives, an e-commerce project should be informed by research into the things you are selling as well as the people to whom you plan to sell them. This can mean the difference between being successful and having a pile of products you can't get rid of.</p><h4>2. Determining business model</h4><p>It's critical to understand the distinctions — and to know where your e-commerce company fits in. The majority of the online stores with whom we interact are B2C (business to consumer). Whenever you click the checkout button on a B2C website, whether it is Amazon or Target or any other platform you have completed a transaction. On a B2C website, items or services are sold directly from businesses to consumers, with no third parties involved.</p><p>The sale from one business to another business is referred to as "business to business" (B2B). Companies that manufacture, wholesale, or supply services and commodities within a specific industry fall under this category. A B2B e-commerce business like ROOM is a wonderful example.</p><h4>3. Acknowledging the consumers</h4><p>One benefit of beginning an online business in a niche you are familiar with is that you are already aware of your target audience since you are a member of it. Though you already know your clients, any e-commerce business can benefit from a little extra effort to better understand them.</p><p>Every aspect of the e-commerce development process is influenced by knowing who your potential clients are. Everything, including the user experience and user interface, the graphics of the web, the content of the site and many more, must be suited to your potential clients.</p><p>You should be well-versed in the demographics of your potential clients. You should know their background, age group, earnings, their frequently used websites for shopping, etc. and how much money do they earn? What's their age? All of this data will assist you in creating an e-commerce business that is tailored to their preferences and needs, strengthening your relationship with them and improving the user experience.</p><h4>4. Select a suitable name</h4><p>Avoid cliches and naming your company anything too similar to that of your competitors. You must make an impression. A unique name will differentiate your business from other competitors in the same market. Even if a company's products or services are excellent, a boring, uninspired name might detract from its image.</p><p>You'll have a greater chance of securing your desired domain name if you have a unique brand name. If your perfect domain name is not available, a little inventiveness and wordplay could help you come up with something close.</p><h4>5. Determining brand name&nbsp;</h4><p>Branding helps the firms connect emotionally, changing their faceless entities into ones with a strong feeling. It is what makes customers loyal to a brand. A unique logo design, colour selection, etc. are also required for an e-commerce website. All of these web design aspects come together to create a user experience that is guided by the personality of the brand.</p><p>Also, your brand must, of course, have a voice. Your content's voice is what changes it from a boring monologue to active and interesting writing. Your brand's voice may set it apart from the competition no matter what you're selling. Having a voice refers to having a distinct identity that allows your brand to be recognised. Everything from your e-commerce website's content to your social media will be influenced by your brand voice. Make sure it's consistent and distinct.</p><h4>6. Planning content strategy</h4><p>Building a website with genuine information rather than fluff allows for a more accurate portrayal of the final result sooner in the process. Working backwards and including images, text, and other aspects later in the process might make things more complicated.</p><p>Knowing your audience is linked to content strategy. You must know their most frequently asked questions concerning the things you provide, and provide the information that would be helpful to them. You should answer any simple queries they might have and supply facts that your competitors do not. For an e-commerce site, a content strategy outlines what you will need and how best to present it in a design. You must understand what your clients require and the best method for delivering the information to them.</p><h4>7. Taking right product pictures</h4><p>One of the downsides of internet purchasing is that potential buyers do not have the opportunity to see or hold the product in person. To compensate, the product photographs you choose must catch all of the key information. Your buyers will comprehend your products better if you can convey more information through photographs with numerous angles and close-ups.</p><h4>8. Choose the right shipping software</h4><p>Order fulfilment and shipping is simplified with the appropriate software. It's critical to have an effective shipping program that can handle all of the complexity of this final phase, especially when shipping huge volumes of orders.</p><h2>Conclusion</h2><p>E-commerce business is gaining popularity and has provided new opportunities for people who are wishing to stake a mark in the digital realm of the internet. The platforms accessible to you and the complexity of starting an e-commerce business both vary. Whether you start with a complicated platform or a turn-key solution, you may want additional e-commerce development assistance at some point during the life cycle of your firm. You are ready to get started now that you understand the position of the web developer in your e-commerce launch and maintenance process, the functionality you should consider while you analyse tech specs, and the actions you must follow before launch.</p><p><br>&nbsp;</p>

<p>A <a href="https://www.exmyb.com/blog/8-advantages-of-having-a-learning-management-system/">learning management system (LMS)</a> is extensive software that has a range of functions to perform. It stores, delivers, and facilitates online training for your company.&nbsp;</p><p>Obviously, software with such wide-ranging functions is going to have an elaborate feature palette. In this article, I’ve combined a list of the top 10 features without which your LMS is incomplete.&nbsp;</p><p>The features listed below will help you choose or create an LMS platform that helps you deliver diverse and engaging learning experiences.&nbsp;</p><p>So let’s get started!</p><h3>10 Features to make your LMS Platform Dynamic</h3><h3>1. Advanced Reports</h3><p>Advanced reporting capabilities can help you assess how effective your learning programs/courses are, and how close you are to achieving your e-learning objectives. Your LMS platform should provide visual reports that can be customised according to the metrics of your choice.&nbsp;</p><p>AI/ML-based reports can also give you an insight into your learner’s behaviour patterns on your LMS platform. You should be able to identify their pain points, places they’re getting stuck at, and accordingly adjust your training programs to give your learners a smooth experience.&nbsp;</p><h3>2. Course Management</h3><p>Your LMS should have course management functionalities that make it easy for you to create and deliver course content online. A simple and intuitive UI interface that allows you to drag, drop, and arrange various content formats effortlessly would be best as you don’t want to waste too much time doing monotonous administrative tasks.&nbsp;</p><p>Along with content management, your LMS should allow you to pull custom reports, bulk enroll users, configure course settings, change course layouts, etc - all from a centralised location.&nbsp;</p><h3>3. Third-Party Integrations</h3><p>Your LMS platform should integrate with other software tools you’re already using (like CRM, HR system, project management software, webinar tool) so that you can synchronise user data, enrolments, account creation, account access, and more.&nbsp;</p><p>Also, if your Learning Management Software has RESTful APIs or is connected to software like Zapier, you can easily move data from your LMS to third party systems and extract details from other apps as well.&nbsp;</p><h3>4. Gamification</h3><p>An LMS should have gamification features so that you can deliver interactive and enjoyable learning experiences to your students. So it’s important that your LMS includes features like leaderboards, badges, virtual reality, points, rewards, and more.&nbsp;</p><p>Having these features will allow more scope for you to create memorable learning experiences that boost learner engagement, encourage healthy competition, and improve learner competency.&nbsp;</p><h3>5. Video Conferencing</h3><p>Due to limited contact between students and teachers in remote learning, simply uploading recorded videos does not ensure that your students learn and comprehend everything properly.&nbsp;</p><p>You’ll need to give one-on-one attention to your students as well so that you can solve their doubts in person (virtually) and also address any pain points they might be facing which are hindering their learning process.&nbsp;</p><p>So apart from communicating through message boards and emails, you’ll also have to include video conferencing into your LMS.&nbsp;</p><h3>6. Social Learning Tools</h3><p>Collaborative learning is one of the best forms of learning, and it is very crucial for e-learning models. Including social learning tools in your LMS will encourage your students to discuss their course material and indulge in conversations around the new concepts they’re learning.&nbsp;</p><p>This will not only enhance their understanding and retention of concepts but reduce strain from trainers as students can ask questions on forums and help each other out.&nbsp;</p><p>So your LMS should include message boards and discussion forums that allow students to communicate, collaborate on projects, learn from each other, and even share best practices.&nbsp;<br>&nbsp;</p><h3>7. White Labeling</h3><p>You’ll have to maintain a consistent tone, aesthetic, and design throughout your LMS so that your learners associate their learning experiences with your brand, and not with the LMS development company or vendor you’ve partnered with.&nbsp;</p><p>Meaning, your LMS should be able to properly communicate your company’s culture and voice. A white-labelling feature on your LMS platform will make sure that your students won’t be able to tell that your LMS is owned by someone else. Meaning, you’ll be able to add your own logo, icons, watermarks, brand colours, and whatever other assets you use to communicate your branding.&nbsp;</p><h3>8. Mobile Friendliness</h3><p>If your LMS does not offer a mobile app or a mobile-friendly design, then you’re missing out on an opportunity to reach your audience on a device they use the most for their online activities.&nbsp;</p><p>A mobile-friendly design will allow users to take their training courses on the go from their smartphones. This feature will especially make your LMS a hit among your audience if most of them are Gen Z or millennials.&nbsp;</p><h3>9. Asynchronous Learning</h3><p>One major reason why e-learning is so attractive and even preferred by professionals and students alike is that they can choose to learn at their own pace. This is why this feature is a must-have for any LMS that wants to see maximum enrolments and active student participation.&nbsp;</p><p>Essentially, your LMS should allow you to combine recorded videos, along with discussion forums, online readings, and track student progress so that students can access course materials at their convenience.&nbsp;</p><p>Also, they should be able to continue their courses instantly from where they left off. This will boost your audience retention and buy-ins.&nbsp;</p><h3>10. Artificial Intelligence</h3><p>In today’s day, any software that does not come with in-built AI capabilities is outdated. AI algorithms can help you automate administrative tasks, personalise your student’s learning experience, and draw helpful insights that can help you optimise learning workflows.&nbsp;</p><p>Also, AI can act as a proactive ‘virtual coach’ that can guide your students through their courses and steer them in the right direction. Virtual coaches can also chat with students and answer basic queries that can help them in their journey.&nbsp;</p><p>This way, the admins will have more time to focus on improving their courses instead of catering to cumbersome tasks that don’t bring much value.&nbsp;</p><h3>Parting Words</h3><p>Apart from the features listed above, I’d encourage you to also look into any custom features/functionalities your LMS should have. At the end of the day, there’s no point in having an LMS if it can’t cater to your specific needs!<br>&nbsp;</p>

<p>An important question which the businesses have started asking going forward in 2022 is how to increase more revenue for the business in 2022? The world is now gradually emerging from the shocks of the global pandemic. The arrival of 2022 opens up the world of possibilities that your business must start exploring right from this date.&nbsp;</p><p>With ‘disruptions’ becoming the new normal for businesses, we have made a list of 10 ways in which your business can generate more revenue in 2022. Having a look at them is going to be important to help you increase your sales. Moreover, these are likely to help you revamp your business values to the core and give you all the more reasons to celebrate your success in 2022!&nbsp;</p><h2><strong>1. Set your goals right</strong></h2><p>One of the defining ways to increase your revenue in 2022 is to set your goals right. Businesses in order to stay profitable must have clarity about their revenue targets right from the start of the year. To do this, your business must be clear on its expectations from the various stages.&nbsp;<br>&nbsp;</p><p>Outlining the clearly defined strategy can help you get a head start and invest your resources correctly. Also important is to consider the never-ending list of challenges that can impede your progress in realizing these goals. This way you can set your priorities straight and align your team efforts perfectly in achieving concrete deliverables.</p><h2><strong>2. Personalize with the audience through Social Media</strong></h2><p>Social Media has been an obvious part of your audience’s daily diet. There can be no better start to your year than wishing your audience with a mandatory New Year post. Social media has become an important marketing phenomenon that helps marketers to find the pulse of their audience right away.<br>&nbsp;</p><p>Having a proactive social media marketing strategy is going to play a key role in determining how you interact with your audience. Explore your audience’s interest and gather engagement around the topics and issues which will interest your users and help you widen your reach.</p><h2><strong>3. Focus on improving the experience of your users</strong></h2><p>One of the hacks for nailing your business prospects in the upcoming year is to work on improving the experience of your users and audience. With your business going and growing digitally, user experience is going to have a major impact in 2022. An average user in the United States will most likely spend at least 8 hours of their day online in 2022 (as reported by <a href="https://www.statista.com/statistics/565628/time-spent-digital-traditional-media-usa/">Statista</a>).</p><p>The trend speaks for the importance of providing the users with an interactive experience and nothing less. UI/UX of your web and mobile application offers direct value to your audience. Overlooking the pain points of the consumers can be hefty for your business in 2022.</p><h2><strong>4. Automate repetitive jobs</strong></h2><p>2022 will be the year that will continue to witness some major developments in the field of Artificial Intelligence and Automation. For this year, businesses must start exploring the options of automating their tedious and repetitive process.&nbsp;</p><p>Businesses must hence increase their investment made on applications like CRM and HRM programs to instill effectiveness in their organization. This will help in improving the work performance of your team members and help in ensuring transparency in the work process.&nbsp;</p><h2><strong>5. Enhance your relationship with the existing customers</strong></h2><p>Businesses have an important responsibility to keep their existing audience base invested and satisfied. As per the report published by McKinsey, 75% of the consumers in the United States have tried a new brand or store during the pandemic. The growing prevalence of e-commerce applications and websites has played a significant role in shaping the attitudes and beliefs of modern-day consumers. A consumer now has a wide range of possibilities and options to explore according to their liking and preferences anytime.&nbsp;<br>&nbsp;</p><p>To deal with this, businesses must cater to the changing perceptions and shape their attitudes. As a result, we have been observing brands making consistent efforts in shaping the attitudes and perceptions of their audience in recent times. Customer loyalty programs and discount coupons have become the new normal in the marketing circles. The trend is here to last, and businesses need to capitalize on every possible opportunity to gain the trust and attention of their audience.&nbsp;</p><h2><strong>6. Adopt a multi-channel marketing strategy</strong></h2><p>Adopting a multi-channel marketing strategy has a lot of comparative advantages over traditional forms of marketing. In simple terms, uni-dimensional marketing methodology puts your audience and prospects to sleep. Whereas by choosing the multi-dimensional approach of marketing, you can establish the presence of your business and brands in multiple places. The unique advantage of choosing a multi-dimensional marketing method is that it leads your audience to find out your true value.&nbsp;<br>&nbsp;</p><p>Furthermore, it makes your call-to-action more actionable by hitting your presence on multiple streams. Catering to the realistic buyer’s personas is going to be of fundamental importance in 2022. By establishing the presence of your business on various different platforms, you can target the genuine presence of your audience and even become a part of their life. The additional advantage of this approach is that you can establish your unique presence for all the different target platforms and carve out your presence as unique and dynamic.&nbsp;</p><h2><strong>7. Keep an eye on the Trends</strong></h2><p>The past two years were drastic for the business world. Landscapes have evolved and changed and the impact on the businesses has been felt to the core. Businesses need to be wary of all the happenings around their surroundings. Every small and big decision which businesses take in 2022 must be well planned and carefully considered.&nbsp;</p><p>Businesses need to have the strong acumen to determine what lies next. With companies still adapting to the new market dynamics after COVID-19, your business has the chance to ride the waves of transformation and create a mark for the world.&nbsp;</p><h2><strong>8. Capitalize your corporate culture if not already</strong></h2><p>Corporate culture has already become a buzzword and a lot of time you will be hearing marketers stressing their importance for various reasons. However, corporate culture in 2022 is not only going to be about beliefs, practices, and mandates but also an important means of navigating the interests of your audience. Culture helps in providing an edge to your business by creating a positive experience for your customers and employees.&nbsp;<br>&nbsp;</p><p>It is a well-acknowledged fact that work from home has now become the standard practice for businesses. Having a positive culture and work environment can hence improve the productivity of your employees. Not just this, but having a functional corporate culture in place can also instill faith in consumers about your business and its value proposition.</p><h2><strong>9. Unclog the sales pipeline and supercharge your conversion rate</strong></h2><p>One of the first tasks that your business must handle going forward in 2022 is to foresee your sales funnel. The sales funnel helps in analyzing the decision-making journey of your prospective customer. It guides the marketers to determine the purchase decisions of your audience. At every stage of the funnel, the potential and considerations for guiding the purchase decision start to differ.&nbsp;<br>&nbsp;</p><p>If you have a clogged-up sales pipeline, then one of your first priorities must be to deal with this problem. Plus, your marketing and sales initiatives must deal with your prospects at every different level of sales in a targeted manner. This way you can cater to the specific needs of your audience and increase your conversion rate.</p><h2><strong>10. Determine your pricing strategy with caution</strong></h2><p>Marketers need to consider various forms of pricing strategy to find their best fit of retaining their existing consumers while attracting new ones. Having an effective pricing strategy will help in maintaining the reputation of your business all the while helping you beat your competition. Businesses are in the need for determining their effective pricing strategy to boost their revenue in 2022. This can be a challenging job due to the pressure of inflation on the global market.&nbsp;<br>&nbsp;</p><p>2021 saw a lot of businesses making left-right changes to their pricing strategy to suffice the pressure of the market. Businesses in 2022 have the urgent need to find the answer to the questions that have been plaguing their pricing strategy. A lot of factors will have to be taken into account in dealing with your pricing strategy. Businesses are hence required to invest their considerable attention and interests in studying the patterns and behaviors of their audience and determine their suitable pricing strategy.&nbsp;</p><p>&nbsp;</p>

<p>Only a few years back, marketers and business owners, especially in the e-commerce world had trouble in understanding the results of their efforts and investments. However, over the course of years, this problem has been resolved with constant developments in the businesses and e-commerce sectors.</p><p>For digital marketers, analysing and measuring the extent of their marketing efforts’ success has become even easier with the ROI. This article explores the nature of Digital Marketing ROI, how to calculate it and also ways in which you can improve your online ROI.</p><h2><strong>What Is Meant By Digital Marketing ROI?</strong></h2><p>Digital Marketing ROI (Return Of Investment) refers to the profit or loss that a company’s digital marketing campaigns generate. This is based on the amount of financial resources you invest in these said campaigns ROI is a way of understanding if you are getting your money’s worth at the expense of your marketing strategies and efforts. If the ROI is positive, it means the marketing campaigns are bringing in more money than the investment. But if it is in the negatives, you need to work on your digital marketing.</p><p>Calculating the digital ROI is essential for you to understand the direction in which your marketing is taking you in. Furthermore, it is important to understand if your marketing budget is getting allocated wisely and your plans are effective or not. If the money is going to waste, you would know it from calculating the ROI and it then becomes important from the improvement point of view. Read below to know of ways in which you can calculate your ROI.</p><h2><strong>How To Calculate Your Digital ROI?</strong></h2><p>We have enlisted and talked about the top 5 ways that can help you understand and measure your digital marketing ROI:-</p><h3><strong>1. Conversion Rate</strong></h3><p>Out of all metrics for measuring the ROI over a given time period, conversion rate is probably the most popular. Majority of businesses aim to increase their conversions and for this reason, calculating your conversion rate can help you resource your budget accordingly for better results. Among the most popular ways is calculating the ROI by channels.</p><p>The simple logic is to understand which channels are giving higher ROIs in forms of conversions and invest more in them. Another important ROI measurement metric is conversion through devices. In your analysis, you may come across a device that has a lesser conversion rate but higher traffic rate. In such a situation, it is best to revise the marketing strategies for the channel for better ROI.</p><h3><strong>2. Cost Per Acquisition</strong></h3><p>The cost per acquisition of your company is indicative of the average cost incurred in acquiring a new customer. If you want to calculate your cost per acquisition, you need to divide the total marketing costs with the total number of sales your company has managed to generate.</p><p>When you understand how much you are spending in acquiring a new customer, you can accordingly fix your marketing strategies for improved ROI if need be. If your company’s cost for acquiring a customer is more than what your business is getting from the customer, your ROI is negative. And this means that you need to revise your marketing campaigns to reduce your cost per acquisition.</p><h3><strong>3. Cost Per Lead</strong></h3><p>Before you move on to cost per acquisition, you can measure your cost per lead to understand and measure the ROI of your company. The logic of measuring this metric is similar to the previous one. You need to measure how much you are investing in collecting each lead for your sales team. This will give you an idea about the collective ROI for each campaign.</p><p>You can do this by the total amount spent on the lead generation campaign by the total number of leads generated through that particular campaign. Again, if the cost per lead is more than the amount you are able to produce at the time of closing the lead, the ROI is negative and needs to be worked upon.</p><h3><strong>4. Lead Close Rate</strong></h3><p>Although this metric is less explored by digital marketers it is an essential one. Monitoring the lead close rate can give you a reality check into the effectiveness of your marketing campaigns. A comparative analysis of the lead close rate and lead generation can help you measure the ROI of your campaign.</p><p>Measuring the lead close rate can help you get the percentage of leads that have really converted into sales. This ratio can also help you get a comparative analysis of the old and new marketing campaigns and the ROIs can help you decide if you could go ahead with the new campaigns or go back to the old ones.</p><h3><strong>5. Customer Lifetime Value</strong></h3><p>The customer lifetime value is one of the most important metrics for measuring your digital marketing ROI. By exploring this metric, you can understand what the average consumer is likely to spend with your company over their lifetime.</p><p>As important as the customer acquisition costs are for your business, so is this metric because it gives an understanding o f the overall value a customer brings to your company. Customer lifetime value can give you an idea about long-term profits or losses you may incur after initially investing in acquiring that customer. This can help you get a wider understanding of the initial costs and the ROI.</p><h2><strong>Tips To Improve Digital Marketing ROI</strong></h2><p>If your digital marketing ROI is in the negative, you need to revisit your marketing strategy and implement relevant changes. To help you overcome this issue, we have thrown light on some ways you can improve your digital marketing ROI below:-</p><h3><strong>1. Set Clear ROI Goals</strong></h3><p>Setting clear ROI goals is an absolutely essential step that influences your marketing strategies. When setting your ROI goals, the best way to do it is on the SMART lines – Specific, Measurable, Achievable, Relevant, and Time-bound. Another interesting takeaway is to implement your ROI in the 5:1 ratio where 5 represents your sales earning and 1 represents the amount you invest in generating that sale through marketing.</p><p>Even better would be to define your goals with numbers. For example, simply deciding that you want to increase your lead generation through upcoming campaigns might not give you direction. Instead decide something like “increase 30% lead generation in 6 months.” This can help your planning be more directed and the specificity can make it more achievable.</p><h3><strong>2. Avoiding Overvalued Metrics</strong></h3><p>Another important way to get your ROI back on track is to avoid judging and considering overvalued metrics such as likes, shares and comments on your social media platforms as indicative of your ROI. Such metrics have nothing to do with the revenue collected by your company. These metrics are good for understanding the engagement on your social media posts but do not directly reveal anything about the revenue.</p><p>This is because everyone who likes a post about a product might not necessarily buy it and everyone who buys it might not necessarily engage with the post. But this also does not mean that you entirely ignore or discard them. The reason is that metrics like shares, comments, and likes contribute towards a higher ranking for your business on Google and other search engines and on the basis of these new users are introduced to your brand.</p><h3><strong>3. Identify Opportunities And Act On Them</strong></h3><p>Simply tracking relevant metrics over time is not going to help you improve it unless you actually work towards it. The data that you have collected has to be thoroughly analysed over a period of time. This can give you an idea about certain ongoing trends in your digital marketing strategy. These trends can eventually lead you to the opportunities which once identified, can be worked upon by changing the strategy accordingly.</p><p>Also try to identify opportunities across different channels. Implementing different strategies over a course of time and monitoring them also gives you demographical data. For example, you find out that the majority of your users are young and are primarily mobile device users. That is an opportunity for you to act upon. You now need to modify your marketing strategies in such a way that you can attract the younger audiences and apply mobile device strategies to your plans as well.</p><h3><strong>4. Marketing Automation</strong></h3><p>Implementing marketing automation is yet another way of improving your digital marketing ROI. This can prove to be beneficial as there is a constant multiplication of channels and in turn wide distribution of data. Therefore, marketers have now started using marketing automation tools for increasing the scope of their marketing budget.</p><p>The marketing automation tools can effectively give you all the value of your money to boost your digital marketing ROI. This is possible as marketing automation processes can help deal with complex marketing tasks. These include repeatedly performing certain actions, managing email lists, taking care of storage of essential media files and documents and much more even with limited resources.</p><h3><strong>5. Predictive Modelling</strong></h3><p>Predictive Modelling is a tool that can help you perform two essential ROI functions – measure your digital ROI as well as increase it. Predictive modelling primarily used to help in sales and for project conversions. However, it has now been included as an important part of the marketing campaigns because of the increase in its scope of functionalities.</p><p>Predictive modelling analytical tools can help marketers use the data from social, internal and website sources for interpreting specific information about companies as well as specific customers on a certain contextual basis. Depending on these insights, marketers can develop appropriate strategies.</p><p>Digital marketing ROI is a key part of any firm’s marketing and revenue practices. It is a must for marketers to pay special attention to the ROI to help understand the result of their activities better and improve wherever possible! And we hope that the article was helpful in understanding the ways in which you can calculate as well as improve it.</p><p>&nbsp;</p>

Suramyaa Tewari

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